THE FASHION INDUSTRY HAS A POLLUTION PROBLEM.

Less than 1% of material used to produce clothing is recycled into new clothing. The other 99% head straight to the landfill or incinerator.

This contributes to climate change and pollutes waterways.

Earth

LET’S CHANGE THAT...

The FUTURE FLEECE Hoodie is made from 100% regenerated yarn.

The yarn is composed of post-consumer waste, as well as scraps left over from the cutting stage of the manufacturing process.

Because the yarn is repurposed, the material forgoes the dyeing stage, which reduces energy consumption by 80%, water consumption by 75%, and chemical consumption by 90%.

A significant step towards more sustainable manufacturing, an important step towards a more sustainable future.

Sun
Shop Future Fleece

SXSW

Lane Seven SXSW

WELCOME TO THE L7 MERCH TOUR

Lane Seven is going on tour and we want to bring you* with us. First stop is in Austin, Texas (YEEHAW), where we are the official T-Shirt sponsor of South by Southwest® 2024. To commemorate the kick off we are asking you, that’s right YOU, to design the artwork for the official L7 Merch Tour apparel.

Here is how it works: You design your take on the ‘L7 Merch Tour’ (think The Voodoo Lounge Tour®, think Appetite for Destruction Tour®, think The Eras Tour®) and submit your artwork* under #L7merchtour and tags us across your social platforms. We will review the entries and select one winner's artwork to be turned into a Supacolor® heat transfer and use it in our SXSW® live activation to press on the event's official merchandise. The winner will also receive $1000 to Lane Seven Apparel and $500 to Supacolor®, to kickstart taking their own brand on tour. ROCK ON!

#L7merchtour #L7SXSW

THE SXSW CONTEST IS NOW CLOSED

Next Stop...

Stay tuned for details.

US DATES

  • FRI, MAR 8, 2024 - SAT, MAR 16, 2024
  • SXSW
  • Austin, TX
  • THURS MAR 21, 2024 - SAT, MAR 23, 2024
  • Impressions Expo
  • Atlantic City, NJ
  • MON, MAR 25, 2024 - TUES, MAR 26, 2024
  • Boundless Founders Day
  • Austin, TX
  • WED, JULY 24, 2024 - THURS, JULY 25, 2024
  • ASI Chicago
  • Chicago, IL
  • TUES, SEPT 12, 2024 - THURS, SEPT 14, 2024
  • Printing United
  • Las Vegas, NV
  • THURS, OCT 24, 2024 - SAT, OCT 26, 2024
  • ISS Fort Worth
  • Fort Worth, TX

PREMIUM. STREETWEAR-ELEVATED. 100% COMBED RINGSPUN COTTON. PREMIUM. STREETWEAR-ELEVATED. 100% COMBED RINGSPUN COTTON. PREMIUM. STREETWEAR-ELEVATED. 100% COMBED RINGSPUN COTTON. PREMIUM. STREETWEAR-ELEVATED. 100% COMBED RINGSPUN COTTON. PREMIUM. STREETWEAR-ELEVATED. 100% COMBED RINGSPUN COTTON.

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